Privacy Policy

Who to contact

ReviewAppeals is the service brand and shared privacy contact for our country websites. Contact [email protected] about your information, the organization responsible for processing it, or this policy. The local website brand does not mean that your case is handled by a separate local team.

Information we collect and its sources

You may provide your name, business name, email address, optional phone number, business location, review or profile links, messages, screenshots, and supporting evidence. We retain relevant review details, assessment notes, correspondence, quotes, acceptance records, case progress, removal evidence, complaints, and billing references.

We retrieve public business and review information from Google, Trustpilot, and public data retrieval providers. This can include a reviewer's public display name, review text, rating, publication date, profile link, and relevant public business details. We may also receive information from a customer's authorized colleagues, platforms, payment providers, and specialists working on the case.

Website and service security can involve request, browser, network, and delivery information. Separate aggregate measurement, advertising identifiers, and optional advertising matching are described below and in our Cookie Policy. Publicly available information can still be personal information.

Why we use information and our legal bases

We use necessary information to answer a requested inquiry, prepare a quote, record acceptance, provide agreed work, communicate progress, and process billing. Where applicable, the legal basis is taking steps requested before a contract or performing a contract with the individual concerned.

For business contacts who are not themselves a contracting party, relevant public review information, case administration, fraud prevention, security, and establishing or defending legal claims, we assess and rely where appropriate on legitimate interests in operating the service and resolving the review dispute. That basis requires consideration of the person's interests and rights; a customer's instruction does not give us unlimited permission to process someone else's information.

We use information to meet applicable accounting, tax, legal, and regulatory obligations where required. Where consent is the appropriate basis, including optional tracking where required, we request it separately and explain how to withdraw it. Refusing optional advertising measurement does not prevent an inquiry or change the quoted removal fee.

An inquiry does not subscribe you to unrelated marketing. Service messages about your request, quote, case, or invoice are distinct from promotional communications. Where we send promotional messages, we must have an applicable permission or other lawful basis and provide a way to stop them.

Screenshots, documents, and sensitive information

Supply only evidence relevant to the case and redact unrelated personal information. Do not send passwords, full payment card details, medical records, identity documents, or confidential customer files through an ordinary form or email. If sensitive material appears necessary, contact us before uploading it so we can consider the legal basis, safeguards, and an appropriate submission method.

Evidence may concern reviewers, employees, customers, or other people. Authority to represent a business is not automatically authority to disclose all of their records. We may ask for a redacted copy or additional explanation, and we should not forward unnecessary sensitive information to a specialist, platform, or AI provider.

Service providers and other recipients

We use service providers for hosting and storage, website security, communications, public review retrieval, automated assessment and support, and payment processing. They may process the contact details, public review information, correspondence, supporting evidence, or transaction information necessary for their role. Access is limited to the work they perform for us.

Payment details entered on a payment provider’s hosted page are processed by that provider. We receive the customer, invoice, transaction, and payment-status information needed to manage your account. Do not send card details in a support message. We may also share necessary records with professional advisers, lawful collection providers, regulators, courts, or authorities where there is an appropriate legal basis.

Access to operational information is restricted to authorized users. We use appropriate access controls and security measures, but no website, email system, or storage service can promise absolute security.

Website measurement and advertising

We use limited website measurement to understand how our sites are used and improve the service. Anonymous aggregate counters do not include names, contact details, review text, or review links. Where measurement is permitted, we may retain landing-page, referral, and campaign information for up to 180 days and associate it with your inquiry.

We also use advertising partners to measure advertising performance, connect permitted inquiries and payments with advertising activity, and exclude paying customers from retargeting. Depending on the integration, this can involve browser and cookie identifiers, advertising clicks, IP address and browser information, payment amount and currency, and hashed email addresses or phone numbers. Hashing does not make contact identifiers anonymous: an advertising partner may use them to match activity to an account. We do not send raw contact details, review text, or review links in these advertising measurement events.

Measurement is currently enabled by default unless a refusal is recorded. You can choose Essential only on the Cookie Policy page to stop optional measurement without affecting your removal request or quoted fee. Our Cookie Policy identifies the advertising providers and explains storage periods, withdrawal, and information already sent.

International processing

Our staff, specialists, and technology providers may process information outside your country, including in Europe and the United States. Some service providers and specialists may process information in other countries; do not assume that all case information stays in your country.

Where applicable law requires safeguards for a restricted international transfer, the transfer must have an available lawful mechanism and the required safeguards. Contact [email protected] for information about recipient countries, applicable safeguards, and how to request a copy of relevant safeguards.

How long we keep information

Unsubmitted review preview records normally expire after 24 hours. Limited retrieval diagnostics are retained separately for up to 90 days and do not include contact details or review text. When you submit an inquiry, relevant review information becomes part of the inquiry and is no longer governed only by the preview expiry.

We retain inquiry and support records while necessary to respond, deliver the accepted service and any reinstatement support, resolve a complaint, or establish or defend legal claims. Quotes, acceptance evidence, billing, and transaction records may need to be retained for applicable contract, accounting, tax, or legal requirements. Relevant retention criteria include case closure, the accepted protection period, unresolved disputes, and applicable legal recordkeeping periods. A deletion request does not require erasure of information we are still legally entitled or required to retain.

Advertising matching identifiers and contact hashes can remain linked to an inquiry for up to 180 days, subject to withdrawal. Advertising delivery payloads are erased after acknowledgment or after at most eight days. Minimal deduplication or withdrawal fingerprints can remain separately to prevent duplicate reporting or restoration of a withdrawn match. Backups and restricted audit records may outlast deletion from the active interface and remain subject to controlled access and the applicable retention purpose. We do not promise instant deletion from every backup.

Your rights, withdrawal, and complaints

Depending on the applicable law and processing, you may request access, correction, deletion, restriction, or portability of your personal information; object to processing based on legitimate interests or to direct marketing; and withdraw consent where processing relies on it. Rights can have exceptions, including where records are needed for legal obligations or claims. Withdrawal does not make earlier lawful processing unlawful.

Email [email protected] with enough information to identify the relevant case and request. We may need to verify your identity or authority before disclosing or changing records. We respond within the applicable legal period and explain a refusal or permitted extension. Reviewers and other people mentioned in evidence may also contact us about their information.

You may complain to the privacy regulator with jurisdiction over your circumstances, including the UK Information Commissioner's Office where applicable or your relevant EU supervisory authority. You do not need to complete our internal complaint process before contacting a regulator.

Essential only stops future optional measurement, clears relevant cookies set by this site, and requests removal of stored advertising matching information. If the request cannot reach the server immediately, the browser retries it on a later visit. Withdrawal cannot recall events already received by an advertising provider; you can also contact us about information already held.

Policy changes

We identify the version of this policy and explain material changes where required. If we intend to use personal information for a new purpose, we assess the legal basis and provide the required information before that use. A revised policy does not itself create consent or waive an existing customer agreement.